SFAD joins the Novex Group portfolio

Novex Group continues to expand its brand portfolio, bringing internationally established brands with strong potential to the Armenian market.

We are pleased to announce that our portfolio now includes SFAD, a food brand widely recognised in Uzbekistan and trusted by consumers.

SFAD stands out for its high product quality, consistent manufacturing standards and broad assortment. Its strong position in Uzbekistan and brand recognition provide an important foundation for further development in new markets.

Under this partnership, Novex Group takes responsibility for representing and developing SFAD in Armenia, focusing on effective distribution, expansion of sales channels and the brand’s long-term positioning.

The addition of SFAD supports Novex Group’s development strategy: to build a strong portfolio of competitive brands and become a trusted partner for international manufacturers and Armenia’s retail and wholesale markets.

We believe SFAD has every prerequisite for establishing a sustainable position in Armenia and earning consumers’ trust.

Novex Group — Selected brands, one trusted partner.