Kariz joins the Novex Group brand portfolio

Novex Group’s brand portfolio has expanded with Kariz, offering a range of high-quality natural juices and smoothies.

Kariz is Rahmani Group’s premium beverage brand, focusing on natural ingredients, rich fruit flavours and products that meet the needs of today’s consumers.

The brand’s key product lines include 100% natural juices and 100% natural smoothies, made without added sugar or preservatives. The Kariz range also offers a variety of flavours, from classic fruit juices to smoothies combining different fruits.

The addition of Kariz is an important step in developing Novex Group’s beverage category and diversifying its portfolio. The company aims to strengthen the brand’s presence in Armenia through effective distribution, expanded sales channels and long-term brand growth.

Through this partnership, Novex Group continues its strategy of introducing quality, competitive international brands that meet modern consumer needs to the Armenian market.

Novex Group — Selected brands, one trusted partner.